well, 36 ad pages at $35 per page x 1,000,000 brings in around $1,260,000 after paying artist, http://www1.salary.com/Cartoonist-Animator-Salary.html j\give them $120,000 a year, $10,000 for a weekly writer, http://www.ehow.com/facts_5175526_comic-book-writer_s-salary_.html give them $120,000 per year, $10,000 for a weekly printing, we figured that and shipping (maybe 20 pallets, if that) was a lot less then what we planed. Shipping goes right to Diamond and Toys are us. They have it from there. Anyway, cost per week may be as low as $260,000 a week. Hence, $1,000,000 a week Now I agree, this is optimized with everything going our way. And even if it is as low as $480,000 a week. Hell, I'll take that too.