Intel Corp (INTC)

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INTEL VS. QUALCOMM

Kirk Skaugen, Intel Skaugen singled out major competitor Qualcomm and he was confident Intel's Core M will give it a run for its money.

"On web application performance, against the Snapdragon 805 we're 3.6 times higher; against the Snapdragon 800 we're 3.3 times higher. For 3D gaming performance we're 1.9 times higher than the 805 and 2.1 higher than the 800," Skaugen said. "And that's our value [processor], not our premium chip."

Wired.co.uk questioned whether it was strictly fair comparing Core M, which uses the x86-64 architecture that Microsoft's Windows and Apple's Mac OS X requires, to Qualcomm's Snapdragon line, which is based on the ARM architecture used by Android amongst others.

"For Core M, we should be able to double the performance of the best tablet in the market, regardless of which chip they're using," says Skaugen. "At least double, if not triple, depending on which benchmark you're using -- graphics or CPU."

Is Atom not the competitor to Qualcomm's line?
"If you want the cheapest tablet in the world, Atom will compete with Qualcomm and we're not getting rid of Atom for the value tablets," says Skaugen. "But for 2-in-1 and the world's highest performance fanless devices [...] we can give something nobody else in the world can give, with twice the performance of anything on the planet."

http://www.wired.co.uk/news/archive/2014-09/05/intel-core-m