Oh yeah, PR in PR
They did get some press coverage on the island but demographically speaking I don't see Puerto Rico being a growth market for fairy sprinkles of CBD in over priced products.
No prices are yet posted for the new Kannactive skin care line. Looks like we might have to wait till October 1st for that. Kinda annoying, I had to track down an active Kannaway affiliate link to get the price list and it's getting harder by the day to find active Kannaway affiliate links.
The whole Puerto Rico strategy is misguided, it only treats a symptom and not the disease. Unless they recruit an actual downline on the island the average KWay affiliate will not see a dime from sales made there. And that is the real problem, the average affiliates are losing, not making money.
But the top level "leaders" are getting the new Puerto Rican leader teams slotted under them. This does serve a purpose. Billy Funk for example is one of the "face time" people in Kannaway videos. He isn't exactly lining up his "Plan B" MLM company, he's high enough up the food chain that Kannaway might enforce the non compete clause in his contract if he left inartfully. No, but he and two other semi former Kannaway leaders are flogging "Limitless Marketing Movement" which arguably isn't a MLM program which sells MLM and marketing training. Functionally it still amounts to an income stream to supplement (or potentially replace) his Kannaway involvement but if he's smart he's sticking to an affiliate model instead of MLM so it would be harder (and more expensive) for KWay to slap him with that non compete. But, if they stick an up and coming Puerto Rican recruiter into Billy Funk's downline then he has less of a reason to want to leave. And if Billy left, 20 to 50 people leave with him so there's a reason to keep him around.
For the record I have no direct information indicating Billy is getting his downline fluffed, again I'm just using him as an example. But this is how off shore expansion in MLM works. The best I can say is it seldom hurts the rank and file domestic affiliate but it sure as heck doesn't help them either.
Kannaway, want to help the rank and file members? First off when you do one of these high profile events don't charge the affiliates for the live stream. Not only let them watch it for free set up back office links so they can view it on demand. Let them, hell encourage the field force to use those videos as a recruiting tool.
[Minor point of humor: They cut the price of the Puerto Rico livestream down to $19.95 which is far less than their previous events. Bowing to market pressures. And yesterday, a day before the event, they dropped the price to $4.95. They didn't do that because too many people ordered the steam.]
But the real way to fix Kannaway (if such a thing is still possible) is to find retail value in their price points. The comp plan is all about signing up new brand ambassadors and incentivizing them to buy the most expensive product pack available. Now that works great (for a while) to the people on the crest of the wave but all the people underneath them drown. If Kannaway actually had retail value to the point where an affiliate could make money (after expenses) by selling products to people outside the comp plan then thy would have something they do not have today. Sustainability.
AI
