When questioned about the inclusion of the word "Technologies" in the name change, Mr. Giordano said that it would become apparent in the near future. An excerpt from possja's post below, is about Ralph Lauren's new sportswear, explaining just a small segment of the new technology in fabrics.
At the new intersection where fashion and biometrics meet, silver provides the conduit in innovative athletic clothing that transmits sought-after biometric data, such as the wearer’s real time heartbeat, to a sensor that displays the data.
The fashionable Polo Tech Shirt, introduced by Ralph Lauren at the just-completed 2014 U.S. Open Tennis Championship in New York City, and worn in its public debut by the ball boys and girls, has bio-sensing silver fibers woven directly into the core fabric of the nylon shirt. The high conductivity of silver, intertwined with the fiber of the form-fitting shirt, is a key to the technology that tracks and transmits the wearer’s heart rate, stress level, distance and breathing data in real time and streams the biometric data directly to a smart phone or other device. The Polo Tech Shirt is a forerunner of a line of athletic shirts and tech-enhanced dress shirts that the company said will be available from Ralph Lauren next year.
Ralph Lauren designed and produced the high-styled Polo Tech Shirt, emblazoned with the designer’s polo pony brand symbol on the front, in collaboration with OMSignals, a Canadian company pioneering the development, production and marketing of biometric sportswear, designed for athletes and others involved in intense exercise programs. OMSignal’s shirt also makes use of silver’s bacteria fighting properties. The shirt is made with moisture wicking fibers that keep the wearer comfortably dry. In addition to the silver blended yarns that report heart rate and breathing, the shirt’s fibers are treated with an anti-microbial, silver-based solution that destroys odor-causing bacteria.
Once I thought I was wrong; but I was mistaken.
