Thursday, September 11, 2014 11:19:12 AM
ed2000 ... Well, that's a very good question, and ...
I wish I had the answer.
Today, Rocket Fuel is a leading provider of artificial intelligence advertising solutions that transform digital-media buys into self-optimizing engines that learn and adapt in real time—all the time—to exceed advertising goals from awareness to sales. Over 500 of the world’s leading brands rely on Rocket Fuel to power their display, mobile, video, and social-media initiatives. And we’re just getting started.
I suspect that they will have a difficult time adding new customers, and I'm guessing they will lose some of their existing customers. Now, that being said, we must remember that ADTM is just starting to make a name for itself, but I have a hunch that after the upcoming 4th quarter and the holiday buying season, it's name will definitely be much more recognizable than it is today.
Also, I think ADTM will be working hard to obtain other revenue sharing syndication agreements like the one they have with Facebook ... and anyone who thinks they could accomplish in 5 to 10 minutes what it took ADTM to do in 6 months is just plain absurd, especially when they have no idea just how much revenue this syndication agreement will generate for the Company.
So, I guess what I'm saying, I'd rather doubt ADTM will pick up any of the lost accounts from FUEL, but we can always hope !!
By the way, I doubt we will pick up any FUEL investors from those on iHub, or any other public stock message board for that matter, because just like here, hardly anyone really knows what ADTM and the industry is really all about.
But they're not alone by any means ...
"Analysts and ad executives blame the selloff on a lack of understanding among investors about the online ad market. Many of the companies play a role in the development of programmatic technologies to help automate the ad buying process, for example. Programmatic ad buying is a complicated, highly technical process that continues to puzzle marketers and engineers, let alone investors. And each firm has a different piece of it. Rocket Fuel, for example, claims to use artificial intelligence to help it buy ad space in automated auctions that occur in milliseconds as Web pages load.
"Investors truly don't understand the space at all," said Brian Wieser, an analyst at Pivotal Research Group.
"It's a confusing market," Mr. Addante said. "I liken it to the early days of Silicon Valley. If you were an investor back then you didn't know what was going to be valuable."
http://online.wsj.com/articles/online-ad-firms-fight-losses-as-revenues-rise-1408317754
By the way, nice try anyway.
ADTM
I wish I had the answer.
Today, Rocket Fuel is a leading provider of artificial intelligence advertising solutions that transform digital-media buys into self-optimizing engines that learn and adapt in real time—all the time—to exceed advertising goals from awareness to sales. Over 500 of the world’s leading brands rely on Rocket Fuel to power their display, mobile, video, and social-media initiatives. And we’re just getting started.
I suspect that they will have a difficult time adding new customers, and I'm guessing they will lose some of their existing customers. Now, that being said, we must remember that ADTM is just starting to make a name for itself, but I have a hunch that after the upcoming 4th quarter and the holiday buying season, it's name will definitely be much more recognizable than it is today.
Also, I think ADTM will be working hard to obtain other revenue sharing syndication agreements like the one they have with Facebook ... and anyone who thinks they could accomplish in 5 to 10 minutes what it took ADTM to do in 6 months is just plain absurd, especially when they have no idea just how much revenue this syndication agreement will generate for the Company.
So, I guess what I'm saying, I'd rather doubt ADTM will pick up any of the lost accounts from FUEL, but we can always hope !!
By the way, I doubt we will pick up any FUEL investors from those on iHub, or any other public stock message board for that matter, because just like here, hardly anyone really knows what ADTM and the industry is really all about.
But they're not alone by any means ...
"Analysts and ad executives blame the selloff on a lack of understanding among investors about the online ad market. Many of the companies play a role in the development of programmatic technologies to help automate the ad buying process, for example. Programmatic ad buying is a complicated, highly technical process that continues to puzzle marketers and engineers, let alone investors. And each firm has a different piece of it. Rocket Fuel, for example, claims to use artificial intelligence to help it buy ad space in automated auctions that occur in milliseconds as Web pages load.
"Investors truly don't understand the space at all," said Brian Wieser, an analyst at Pivotal Research Group.
"It's a confusing market," Mr. Addante said. "I liken it to the early days of Silicon Valley. If you were an investor back then you didn't know what was going to be valuable."
http://online.wsj.com/articles/online-ad-firms-fight-losses-as-revenues-rise-1408317754
By the way, nice try anyway.
ADTM
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