Freeze Tag Inc (FRZT)

[iPickle]

9/10/14 - Freeze Tag Partners With HighWater Group to Launch 'Party Animals(R): Dance Battle' for Mobile Devices

TUSTIN, Calif., Sep 10, 2014 (GLOBE NEWSWIRE via COMTEX) -- Freeze Tag (OTC:FRZT), a leading creator of mobile social games, today announced that it has selected HighWater Group as its marketing and PR agency to support the launch of its anxiously awaited free-to-play mobile game, Party Animals: Dance Battle.
"The app space is incredibly competitive and you need a savvy, integrated program to gain lift above the competitive din," said Craig Holland, CEO, for Freeze Tag, Inc. "HighWater Group has the proven expertise within the mobile sector to help us gain traction with players."

The collaborative partnership pairs the creative and interactive vision of Freeze Tag with the marketing and publicity acumen of HighWater Group. The integrated team is supported by an advanced set of metrics able to maximize monetization and player enjoyment while minimizing game disruption.

Set for a world-wide launch next month across iOS and Android app stores, Party Animals: Dance Battle is a fast-paced, multiplayer action game where battles are done on the dance floor.