Pulse Beverage Corp. (fka PLSB)

[JohnCM]

Old News ...

Pulse Provides Company Update

First-Quarter Net Loss Reduced by 45 Percent; Sales Impacted by Harsh Winter Weather; Company Sees Strong Performance for Remainder of Year ;It Rolls out New Lines, Including Natural Cabana Coconut Water

DENVER, CO--(Marketwired - May 15, 2014) - The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades and Coconut Waters, and PULSE® brand of functional beverages, today issued the following letter to shareholders from Bob Yates, chief executive officer:

"Dear Fellow Shareholders:

Despite the inclement weather that plagued much of the nation during the first quarter, for Pulse Beverage, the period was marked by significant operational progress that we believe will set the stage and a strong foundation for the remainder of the year and beyond.

We have come a long way since establishing the company, product lines and our distribution network from scratch less than three years ago. I thank our talented, experienced staff for their hard work in getting us to this point. I also express deep appreciation to our loyal shareholders, who have helped us stay the course during these challenging start-up years.

Today, we are at a positive inflection point, and I am confident that shareholders and all of our stakeholders will be rewarded, as our new products roll out during the course of 2014. Our pipeline is in excellent shape, and we look forward to keeping you posted on our progress. Great things are ahead, so stay tuned."