Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

How is .10pps value calculated from published numbers?

If you can explain that persuasively enough, including comparables, maybe the pps would reach that.

Perhaps it will help if Q2 financials are published, depending on content. Note that reporting companies publish in 45 days, last year's BCCI Q2 financials came out in August, but BCCI is now about 70 days and counting.

But meanwhile, the audited financials turned previously reported profits into losses, with 2013 losses doubling 2012 and even exceeding revenues -- which were themselves reduced about 15% from previously reported levels. Q1 financials showed declining revenue year on year, and again a loss (though significantly reduced from the prior year).

The company has also not been able to perform on PR:

- The third SW FL store announced for 'early Q2' is apparently still not open. Critical, as SW FL is a 'proof point' for the franchising model.

- The baristas-themed sports bar announced in May for July opening in Knoxville has apparently not opened yet. Critical, as this is the model for an important brand extension.

- The major advertising push for new franchisees, in place for six months, has not resulted in a single announced coffee kiosk franchise.

Hopefully, the announced October reality TV show will happen with good ratings, and the stores will have opened.

If financials show improvement, perhaps pps will as well (note: sports bar will have start-up costs, hopefully those will be separately discussed to enable meaningful evaluation of the numbers).