Thursday, September 04, 2014 3:26:28 PM
But such gains are marginal, in the overall scheme of things; the keys to this company's ultimate success and market cap are a larger national footprint and brand extension such as the announced Knoxville sports bar, done profitably.
The company engaged in a significant advertising push last Spring ($1M plus, depending on how much of the announced (Oct 1) $1.7M media buy from MFG was spent on the SW FL openings) to attract franchisees, resulting so far in only a single announced agreement, an 8 state 'master franchise' agreement with BMOC.
This was a complex transaction, per the announcing PR; it included BMOC promising $25K/month in national advertising to find new franchisees, plus BCCI owning 51% of a JV with BMOC to turn Pavilion 117, a sports bar previously operated by BMOC, into a baristas-branded sports bar presumably to continue to be operated by BMOC. This bar was announced to open by the end of July; not open yet.
Net, despite significant advertising expenditures over the past several months, not a single kiosk franchise deal has been announced. This does not speak well for the appeal of the BCCI kiosk business model. Hopefully the sports bar business model may be more favorably received by the investment community, but that requires profitable operation.
Perhaps the reality TV show will create national brand awareness, but the audience for we tv at 9AM is mostly stay at home women -- not sure if that will promote franchise sales for a coffee kiosk business and sports bar concept which appeal to males. It will be interesting to see who advertises on the reality show.
VHAI - Vocodia Partners with Leading Political Super PACs to Revolutionize Fundraising Efforts • VHAI • Sep 19, 2024 11:48 AM
Dear Cashmere Group Holding Co. AKA Swifty Global Signs Binding Letter of Intent to be Acquired by Signing Day Sports • DRCR • Sep 19, 2024 10:26 AM
HealthLynked Launches Virtual Urgent Care Through Partnership with Lyric Health. • HLYK • Sep 19, 2024 8:00 AM
Element79 Gold Corp. Appoints Kevin Arias as Advisor to the Board of Directors, Strengthening Strategic Leadership • ELMGF • Sep 18, 2024 10:29 AM
Mawson Finland Limited Further Expands the Known Mineralized Zones at Rajapalot: Palokas step-out drills 7 metres @ 9.1 g/t gold & 706 ppm cobalt • MFL • Sep 17, 2024 9:02 AM
PickleJar Announces Integration With OptCulture to Deliver Holistic Fan Experiences at Venue Point of Sale • PKLE • Sep 17, 2024 8:00 AM