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Tuesday, September 02, 2014 5:50:55 PM
"Things are coming down the pipeline. "Buckle up!" What more do people want?"
If you received that (better buckle up) in a positive way the company's PR accomplished just exactly what it was designed to do. In reality that comment says nothing as to the commitment of the company to the investor. Only subliminal inference or hype that will stay your interest in the company. I would want to be buckled up if the pps took a sweeping drop as much so as a sweeping increase. Interpretation is all in the eye of the beholder! Every single statement made in the PRs are open ended with no specific timeline. There may be inference to days, weeks, etc. but a happening at any time in the future would make that a true statement. The only definitive statements in the PRs is those made in reference to something of historical nature.
Additionally I do not consider reason for not advising retail placement locations as proprietary information in preserving competitive infiltration either. Every market Vitamin Fizz is entering it is following it's largest competitor as far as similarity, Sparkling Ice so in reality there is no proprietary compromise that is relevant. I consider this action a concealment of material facts by the company. Facts that may be verified to be true or not true by the concerned investor. Simply put, the company does not want the investor to know the efficiency and effectiveness of the distribution operation. Most companies want the consumer and investors to know where their products are available for purchase. Not this one. You have to ask why?
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