Saturday, August 30, 2014 11:49:01 AM
That is not realistic and not how business works. P&G doesn't just ship a boatload of Tide to <foreign country who never had product>. Here , pay 2x-3x the money over the cheaper existing detergent because it has a fancy bright container.. It would not sell. P&G spends billions of dollars to convince you their containers are mostly soap and not water and clean better etc. But its the same shit. Just like vodka. alcohol is alcohol. start chugging.
Shipping to Brazil is the end product. Culmination of much ground work. Thats why companies like Kroger still avoid going international. Its not easy. People think she can just ship a container there without marketing. I agree with Margrit that marketing has to be done first. We never got that here. We just dropped off bottles at HiTimes and Costco and thats why they are slow to sell.
Margrit consistently stretches the truth .. many examples.. license a few days away, warehouse is pre-sold out, such huge demand etc. Seems like many CEOs do this.. Ford does it.. Next mustang is going to be best,.. just wait.. Microsoft: Windows 9 , HP: We are making money but need another year.. Tesla: our cars are safe.. whatever.
The contracts might indeed be ready to ship. Once marketing is done. Its not yet.
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