$COUP,...Coupons.com jumps on bullish BofA/Merrill note
BofA/Merrill's Nat Schneider sees plenty of bullish takeaways for Coupons.com (COUP +9.5%) in NCH Marketing's mid-year coupon industry report.
Among the takeaways: 1) Digital coupon distribution volume is up 31% Y/Y. 2) Redemptions have risen to 15% for print-at-home coupons, albeit while dropping slightly to 8.3% for paperless coupons. 3) Digital coupons now account for 12% of redemptions, compared with 49% for free standing inserts (FSIs).
Shares have recovered some of the huge losses they saw earlier in August after Coupons.com offered light revenue guidance and reported a Q/Q transaction drop.
invest at your own risk, based on your own due diligence, at your own risk tolerance
