Right. When I see the price go up faster than usual, that's my signal to think about selling some of my shares, figuring that it will drop back down a bit, and if it does, then buy again ending up with more shares than I had sold without investing any more $. So far, for JALA, this has worked for me 4 times in a row. Probably, sooner or later, I'll do this and the price will stay up and continue to move up, but so far I haven't lost with this strategy.