Intelligent Living Inc. (fka ILIV)

[PNKBULLSHT]

Intelligent Living Inc. (ILIV) to Go Head-to-Head With Lumosity in the $6.6 Billion Brain Fitness Arena

Intelligent Living Inc. (ILIV) to Go Head-to-Head With Lumosity in the $6.6
Billion Brain Fitness Arena
Intelligent Living Inc. Subsidiary, MIND360 Studios LLC, Announces
Launch of www.mind360games.com and Its Formal Entry Into the eHealth
Games Market
MIAMI, FL -- (Marketwired) -- 12/12/13 -- Intelligent Living Inc.
(OTCQB: ILIV) announced today that the MIND360 brain games platform
is out of beta and has been launched on www.mind360games.com. The
MIND360 platform consists of game-like exercises designed to train
and improve cognitive functions. The programs target different parts
of the brain, and are experimentally tested with the help of
collaborators at top academic institutions. Users pay a monthly
subscription to use the program and track their progress with
detailed performance reports and feedback.
Intelligent Living's CEO Victoria Rudman said, "We are incredibly
proud of this platform and the positive impact we feel it can make on
our subscribers' lives. It's been a development challenge to rollout
the new platform, but our great team was able to pull it together and
get the MIND360 product launched. As we have stated before we want to
be a competitive force in this business segment."
At launch, MIND360 features exercises in four broad areas: memory,
attention, brain speed and executive reasoning. There are hundreds of
exercise configurations available to users, with more being added all
the time. MIND360 also incorporates informational content on the
brain, with advice on improving brain health through diet, physical
exercise, sleep, stress reduction and best practices of everyday
activities.
The MIND360 platform is designed around the 3 core ideas: 1. That
"executive functions" are important for reaching our personal goals
in life no matter what your level of profession; 2. Because each of
us encounter different cognitive stresses and have different
preparatory points in our developmental evolution there is no one
size fits all brain training solution for everyone; and 3. You must
challenge yourself everyday if you are going to keep brain function
working as optimally as it can for your station in life.
"We go into this market cautiously and know that just because you do
well with the brain fitness exercises on MIND360 does not mean that
you won't forget simple things (brain chemistry is a complicated
cocktail). As life spans continue to lengthen, it's becoming
increasingly clear that our brains as well as our bodies are
amazingly resilient and adaptive. Even 90-year-olds can build new
muscle mass through physical exercise. So can their brains, although
what's being developed is not new muscle but new synapses. And while
some of the exercise that produces these effects is physical, most of
it is mental. However, MIND360 can help you keep the acuity that you
have currently and keep you on level," said Josh Eikov, Chief
Strategist of Intelligent Living.
About the Industry
Lumosity CEO Kunar Sakar stated that brain games are a big trend
these days as companies try to combat diseases such as Alzheimer's by
combining fun with improved mental health and millions of consumers
use every day to enhance their lives.
In a USA Today article dated October 29, 2013, a report from research
firm Gartner states that this year, the video game industry will
generate $93 billion in revenue, up from $78 billion last year. The
video game market revenues are expected to reach $111 billion by
2015.
Health e-games are a new and rapidly expanding market segment of
video gaming that incorporates elements of three markets: casual
games, serious games and exergames. According to the Casual Games
Association, casual gaming is a $2.2 billion market composed of fun
and easy to learn video games that can be played across mobile, PC,
Mac and console platforms. The serious gaming market is estimated to
be between $1.5 and $2.0 billion according to serious games expert
Elaine Alhadeff. This market is focused on utilizing gaming
applications to achieve benefts beyond entertainment, such as
training, education and performance improvement across industries.
Residing at the intersection of the casual gaming, serious gaming,
and exergaming markets, health e-games are estimated to be a $6.6
billion market segment within the video gaming industry.
Mind360 competes in a space where it has been ranked in the Top Ten
Brain Fitness Sites in a 2013 Best Brain Games Store Comparisons and
Reviews by TopTenREVIEWS @
http://brain-games-puzzle-stores-review.toptenreviews.com/. "Mind360
is a great choice for those wanting to play online games for
increased brain health."
The Science Behind the Games
A growing body of research is confirming what people have always
believed: the brain can function better with the help of some
exercise.
Over the last few decades, neuroscientists have learned that your
brain has the amazing ability to grow and change at any point in your
lifetime. This breakthrough has opened the door to myriad
possibilities, from increasing intelligence and memory in daily life
to recovering from traumatic injuries.
Subscriptions are available on www.mind360games.com for as little as
$4.25 per month.
About MIND360 Studios LLC
MIND360 Studios is a wholly owned subsidiary of Intelligent Living
Inc. (ILIV) that functions as a software publisher and distributor of
PC and Mobile apps in the eHealth Games and Brain Fitness arena.
About Intelligent Living Inc.
Intelligent Living Inc. operates as a development stage company
focused on the ever-expanding eHealth and eCommerce markets. Its
segments include exercise, nutrition, supplements, mental acuity
testing and training, through our newly acquired subsidiaries MIND360
Studios, and Health and Beyond. The Company, based in Florida, is a
health and wellness company engaged in the development of software
and technology to aid in age management and cognitive health. The
mission of Intelligent Living is to improve a person's quality and
function of daily living over a span of many years.
More information about Intelligent Living can be found on the
Company's website located at http://www.intelligentlivinginc.com
Forward Looking Statements
This press release includes statements that constitute
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 (the "Reform Act") and as
such, may involve risks and uncertainties. Intelligent Living Inc.
claims the protection of the safe-harbor for forward-looking
statements contained in the Reform Act. These forward-looking
statements are often characterized by the terms "may," "believes,"
"projects," "expects," or "anticipates," and do not reflect
historical facts. Specific forward-looking statements contained in
this press release include, but are not limited to: our successful
integration of diversified growth companies, impact of the company's
expansion plan, and new business development success, future
financial results, development and acquisition of new product lines
and services, the impact of competitive products or pricing from
technological changes, the effect of economic conditions and other
uncertainties. The company's actual performance, results and
achievements may differ materially from the expressed or implied in
such forward-looking statements as a result of a wide range of
factors.
Contact:
Gabriel Rodriguez
E Relations Group
623-255-5750


http://www.bloomberg.com/article/2013-12-12/aDj7berZGgS8.html