This is why lists are awesome, they look at one side and completely ignore anything else. Things that should be obvious to anyone doing real DD or having real experience in the field of selling things on Amazon and Walgreens.com are completely overlooked and ignored.
1) First it was Hurricane Sandy and then it it's the summer lull. Everyone in the industry knows knows declining quarter after quarter sales means nothing. Maybe next quarter they'll get the 23 Million in sales they predicted.
2)First two months Walgreens.com, you can't use that as a basis, because it wasn't a full quarter. And the first full quarter, you can't count that either because, well obviously, it's only the first full quarter. Just wait for the first full consecutive year of declining sales before you even think of evaluating. Do you know how hard it is to get on walgreens.com? Can you imagine what those poor fake phallus guys had to endure to get listed on there? Good thing we only sell OTC vitamins and sleep aids.
3)How does anybody not understand that you can pay a doctor in shares to say anything on an infomercial to play all hours of the night attracting those who can't sleep because they are snoring themselves awake or haven't had their THC fix for the night? And really, if the FTC shuts down that type of advertising because we overstate the benefits of purchasing our product, we can always always depend on our walgreens.com sales. This is such a basic thing and yet it's always overlooked in these lists.
4) I mean really, the fact that this product was advertised on TV, in magazines, newspapers and everywhere else for a decade and never caught on means nothing. THIS IS A RESTART PEOPLE.
5) $23M, $11K, those understanding how business works will know that this is a normal deviation of too optimistic sales goals. We know we put them out as what we intended for the year, but everyone understands that those are not promises and really don't matter.
6) Not understanding how payment cycles work is such a common Business 101 mistake. The same thing can be said about booking receivables and liabilities properly. Sales, liabilities, procurement and payment terms are big things that nobody looks at. Allowance for doubtful accounts or liabilities against receivables for returned or non-selling goods are things that nobody would ever book as a potential liability.
7) I mean really, can anyone tell the potential sales if they were on the shelf at Walgreens as opposed to only online? I mean really, there's nothing historical to compare anything like this to.
8)$11K in sales, only 1.5 Billion shares. Really, this is such SIMPLE MATH!
9) How can any business who is always considered in transition be judged? IT'S SO EASY, THEY CAN'T. History means nothing and the new guy at the helm is always going to fix everything so anyone worrying is just looking at the small picture.
LOL is right, trying to say that this can become anything other than what it has always been. Who cares what can be delivered, if someone promises the universe?
