Adaptive Medias Inc (fka ADTM)

[newelong]

Amazon to buy game streaming service Twitch for $970 million

Chris Morris | @MorrisatLarge
Monday, 25 Aug 2014 | 5:11 PM ET

[excerpt]

"The all-cash deal, which came out of the blue after months of unconfirmed reports that Google's YouTube unit was about to buy the company, will give Amazon an extraordinarily popular streaming video arm—one that could actually rival YouTube. It also continues the company's ongoing efforts to assume a significant role in the gaming industry."

http://www.cnbc.com/id/101945580#.


Amazon's Twitch Offers Original Content An Avenue To Online Video Advertising

by Laurie Sullivan, Yesterday, 4:50 PM

[excerpts]

"Amazon continues to become an increasingly powerful marketplace as it builds out an advertising platform and home for original content through Twitch -- but it's the possibilities for online video advertising market that stir one Wall Street analyst.

Analysts believe it's all about the original content. RBC Capital Markets Analyst Mark Mahaney and Associate Brian Peak give in a research note published Tuesday several examples of material advertising revenue generation from user-generated content, pointing to Facebook, Twitter, and YouTube as examples. They estimate Amazon holds $8 billion in cash against $3 billion in debt."

http://www.mediapost.com/publications/article/232788/amazons-twitch-offers-original-content-an-avenue.html


It seems that this blog post ...

Going Beyond YouTube

Qayed S. - Experienced Digital Advertising Executive

August 19, 2014

[excerpt]

"It’s easy to understand why so many producers have chosen to build their video business around YouTube. But why rely on one road to bring audiences to your content, especially when that road is hidden amongst so many others competing for the same view? Yes, you should have a YouTube channel to tap into YouTube’s audience, but it shouldn’t be used to serve all of your video publishing and syndication needs. Instead, partner with someone who gives you control over your content, puts you in the driver’s seat of your advertising initiatives and makes it easy for you to discover new partners."

https://www.linkedin.com/today/post/article/20140819171217-12361098-going-beyond-youtube?trk=mp-reader-card

... was quite timely considering Yahoo! and now Amazon establishing their own YouTube competitors.

Also, I can't help but wonder if publishing his article on August 19th, the same day that ...

Introducing Roku TV – a simplified Smart TV for everyone

Posted on August 19, 2014 by Anthony

[excerpt]

"Content providers [like The Young Turks] benefit from developing their streaming channel once for the Roku platform and having it instantly available across all Roku devices – so that’s Roku players, The Roku Streaming Stick and Roku TV models."

http://blog.roku.com/blog/2014/08/19/roku-tv/

... was just a coincidence, or what ??!!??

For those that don't already know, I think we could consider The Young Turks, and their network of channels on Roku, as one of ADTM's more valued customers !!

ADTM