Adaptive Medias Inc (fka ADTM)

[newelong]

VesterTheMolester ... Well, you're quite ...

welcome for the posts, but it's a shame you don't quite understand them.

I will say, however, ...

"So, Yahoo and AOL have no use for ADTM"

this about that ... you're partially right and you're partially wrong.

You're right about AOL having no use for ADTM, but I suspect they might be a little jealous in that ADTM already has a "true" all-in-one ad platform, and they probably wish they did.

You're wrong about Yahoo! not needing ADTM though, otherwise why would they have entrusted ADTM with some of their "premium" video content to sell ???

The point I'm making about the Yahoo! acquisition of Flurry is it appears as though Yahoo! seems to be a little desperate in their effort to put together a real viable ad platform ... they're buying a company that offers an analytics tool to their arsenal, something that EMBER has already incorporated into ADTM's all-in-one platform.

Here's another take on the Flurry acquisition ...

In an Effort to Up Its Mobile Ad Game, Yahoo Acquires Flurry

[excerpts]

"But is this the acquisition the right one for Yahoo?

While it's undeniable that Yahoo needs to beef up its mobile strategy, Flurry has hit a few stumbling blocks before yesterday's acquisition. Last fall, the startup's CEO Simon Khalaf told Business Insider that taking the company public was "inevitable" adding, "We don't have a choice." Meanwhile, TechCrunch quotes a source who claims that Flurry was "racing towards a sale." In addition, the estimated $300 million Yahoo ponied up to acquire the startup is significantly less than the $700 to $800 million price tag the company originally wanted, the outlet reports. (Rumored buyers included Amazon).

The question, then: Is Yahoo's most recent acquisition an amazing bargain or an expensive mistake?"

http://www.entrepreneur.com/article/235856

Here you can follow Yahoo!'s CEO Marissa Mayer's less than stellar track record in her effort to replace the Company's dwindling display ad revenues with various other types of advertising revenue streams ...

http://www.entrepreneur.com/topic/marissa-mayer

... which includes her oversleeping and arriving two hours late for a meeting with an important group of advertisers ...

http://www.independent.co.uk/news/business/news/yahoos-marissa-mayer-oversleeps-and-misses-posh-dinner-with-top-execs-at-cannes-lions-9560053.html

And here's the latest on her effort to ...

Daily Report: Yahoo Promotes Its YouTube Competitor With a Year of Free Concerts

By THE NEW YORK TIMES - JULY 15, 2014 - 7:10 AM

[excerpts]

"Talent agents said they welcomed the program, and particularly the promotional power of Yahoo, which says it has 800 million users around the world. But several expressed doubts that Yahoo and Live Nation would be able to succeed in drawing large numbers of viewers to concert streams where so many others have failed.

“The demand just isn’t there,” said one prominent agent, who spoke anonymously to preserve relations with Live Nation and others.

As Yahoo and Live Nation see it, the way to build an audience is to put on a good show, and then another and another, until people get used to it.

“Our hope,” Ms. Savitt said, “is that you will go to hear your favorites, and discover some new band and say, ‘This is becoming my daily habit.’ ”

http://bits.blogs.nytimes.com/2014/07/15/daily-report-yahoo-promotes-its-youtube-competitor-with-a-year-of-free-concerts/

And this ...

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=105705929

Now, while Google, Facebook, AOL and Adaptive Medias are currently focusing on short form video ads, Yahoo! is offering its own inventory of "so-called "native" Stream Ads, [and] Tumblr Sponsored Posts".

And you wonder why Yahoo! entrusts some of its premium video ads to ADTM for them to sell ??

ADTM