New energy automotive industry chain research of Condi car industry: micro bus mode ignite market
Investment Highlights:
micro-bus mode the way they operate both the government and the needs of users, and has strong vitality. 1) electric micro bus with centralized purchasing, centralized management, centralized charging, centralized maintenance, car hire dispersed users using simple; 2) site distribution is concentrated mainly relatively dense population transfer airport, station business center, residential areas, industrial parks ; 3) strong support network services, primarily to achieve three-dimensional parking, charging for electric, battery recycling, maintenance, network operations and other functions. Overall, Condi "micro-bus mode" to reduce urban pollution emissions, while addressing user initial quality for electric vehicles, charging, fears of failure, is a strong vitality of the model.
"Mini bus" in the rapid growth of Hangzhou confirms the feasibility of this model. Mini-bus project started last July 29, by the end of 2013 put the total electric micro bus 3019, which timeshare rental 1185, long-term lease 1834. As of current, micro-buses running total reached 8,000, of which group rented 4000, Timeshare Rentals around 4000. Timeshare rental outlets constantly accompanied and sustained delivery laying strong rental demand group, Ali Baba , ICBC many units approached the initiative, interested groups to rent an electric car, two models are expected to continue explosive growth. To verify the group does not provide charging facilities rental demand, according to the plan, in 2017, Hangzhou electric micro bus will reach 100,000, with the current pace of development, it is entirely possible to achieve the goal.
Government support, to solve the bottleneck of electric micro bus project. Government support for Condi model are: 1) to provide government subsidies, two cars, four-car sales were 133,000, 143,000, 47,500 yuan central government subsidies, Hangzhou local subsidy standard yet to be determined, is expected to subsidize the proportion of central 1: a probability greater; 2) the "micro-bus" as a green product, urban green projects, flat parking spots and urban green space parking garage can be used to solve the electric "micro-bus" parked. MOST is drafting reports will incorporate micro-bus transit system, the future of electric vehicles may be exercised Condi bus lanes, "punish people do not punish the car." Currently included in the construction of three-dimensional garage (capacity 30-300 units), flat site (capacity 10-30 units), the hotel site (capacity 5-10 units) were 14, 32, 16, public information display in Hangzhou Planning parking garage built 40 years, nearly 100 flat site, the site density will gradually close to public bicycles.
Not yet profitable, the subsequent great imagination. Left, right, the company is not currently profitable, timeshare rental breakeven point about 6 hours / day, currently Hours 3 hours / day; projected rent in the price of basic groups present in the vicinity of the breakeven point. Usage is not too high mainly outlets, located in the Lake District, with outlets laying intensive, optimized background information systems, car rental, the car is more convenient, the timeshare rental usage will increase, economies of scale reflects the breakeven after the number of hours will point slightly. Micro Bus subsequent profit model will show diversification, advertising and other formats revenue worth the wait. Electric micro bus body, a site of great advertising value, the deposit can generate interest income, the company itself has not opened for publicity, which will continue to expand the scale to consider the use of advertising resources.
Can be copied and strong, mini bus model will ignite new energy vehicle market. We judge Hangzhou micro bus mode is copied to the probability of the other great cities. This model can be replicated, will promote new energy vehicles explosive growth. Mainly due to: 1) the cities of Hangzhou, like facing traffic congestion, parking difficulties, environmental pollution; 2) the amount of new energy cars in heavy task, the promotion of new energy vehicles more difficult to complete a big goal. 86 cities in half to seek cooperation with Condi with a view to the promotion of new energy vehicles complete the task. For example, this year the company expects to push Chengdu 1000, next year 5000, Wuhan this year, pushing 1000, 3000 next year, the city of Kunming, Nanjing and other in succession negotiations.
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