Dewmar International BMC Inc (DEWM)

[Euripides90]

"the hand sign thingy" is obviously important to Marco since he's always flashing the same one, often having everyone with him and the product to it from kids to middle-aged guys (at the Houston car show alone, check the pix) -- how he presents himself and why he chooses this is absolutely critical for ascertaining who IS this CEO we're all hinging our bets on.

This is a rare case where a pharmacist-CEO flashing such signs is actually a conscious marketing ploy... and doing it for a frat doesn't make marketing sense, although it's a plausible reason he chose that particular signature sign. If he were flashing such signs randomly yet consistently with no thought, that would be stupid --
it's very unlikely random.

So if the CEO of any other company, from a small start-up to Pepsi, were flashing such signs, no one would want to know why? what it means to him, the connection to the brand?
When a CEO is linking himself to the brand and not at a private affair, we SHOULD know.

For the record my comment re: Snoop Dogg/ Lion with the sleepy eyes was tongue-in-cheek but since you questioned the reason...