Marani Brands Inc. (MRIB)

[misanthrope]

Sponsoring those events is more about name recognition and brand development than actually selling vodka at the event itself, at least in this case (or especially so).

What MRIB could do is create a couple of signature drinks that capitalizes on the unique properties and taste of the product, then sell those along with handing out recipe cards (even better, places to purchase product on the reverse side of the recipes). Nice way to promote, create awareness, foster future sales.


I'm not discounting the effects of dilution, etc. Just saying this type of venue, repeated in various parts of the country, would be a solid part of an overall marketing strategy.