Rogue One Inc (fka ROAG)

[B RY]

August 19, 2014: 12:26 PM ET


Fresh Promise Foods, Inc. (PINKSHEETS: FPFI) a developer, processor and marketer of healthy, better-for-you food products, has announced a company update, including key production, certification and strategic planning milestones reached regarding the launch of Harvest Soul, its organic superfood juice blends.

Harvest Soul, a wholly owned subsidiary of Fresh Promise Foods, has located its state-of-the-art production facility within Atlanta-based PREP shared kitchen facility. As PREP's anchor tenant, Harvest Soul has upgraded its dedicated production space well beyond "move-in" specifications, including significant electrical upgrades to provide improved processing. Other facility equipment includes:

Harvest Soul will utilize Georgia-based Universal Pasteurization, where it will high pressure process (HPP) its product (a leading edge technology that retains more vitamins and nutrients than traditional methods), thus increasing shelf life tenfold in many cases.

The Company is currently in the process of seeking USDA Organic Certification, and is planning on using only 100% organic ingredients sourced from certified organic growers and distributors.

To ensure complete consumer protection and certification, the Company has commissioned an independent lab to test its finished products to confirm they are food-safe after the HPP process; results are forthcoming. Upon receipt, final certification from the Department of Agriculture will be possible.

Harvest Soul has also commissioned a law firm with expertise in product labeling, licensure and regulatory compliance issues to ensure all the necessary regulations are followed properly.

To support the upcoming consumer launch, Harvest Soul has developed an interactive website, point-of-sale materials, and other marketing support pieces:

The Company realizes to have a successful launch, it's important to have all the pieces and parts ready to go, and launch correctly the first time. While this may appear to be a lengthy process, cutting corners will only hinder the long term success of the company and its future products. Retailers appreciate when a new product has shown strategic thought and research, and are more likely to accept those (and future) products into their stores.

This Company update was intended to provide specific detail about the status of Harvest Soul and Fresh Promise Foods, ensuring the investment community that the Company is hard at work, has engaged experts in the field and has made great progress in growing the Company.

http://money.cnn.com/news/newsfeeds/articles/marketwire/1138833.htm