Livewire Ergogenics Inc (LVVV)

[Ronin]

"Bill Hodson, CEO of LiveWire Ergogenics, stated..."


This is the most corrupt line of the PR, "The time is now..."

This was PR'd on May 28, 2014. That was 3 MONTHS ago.

Not a peep out of mngt. since and no execution.

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LiveWire commercials will be shown on the most watched cable television networks including: ESPN, CNN, FOX News, Discovery Channel, SPIKE, AMC, TBS, Lifetime, A&E, Comedy, TV Land, Nickelodeon, Travel Channel, ESPN 2, USA, HLN, BET, MTV, SyFy, TLC, TNT, and FX.

Bill Hodson, Chief Executive Officer of LiveWire Ergogenics, stated, "The 'Start You Up' campaign is an important step for LiveWire to support our aggressive expansion plans as we continue to increase our nationwide footprint. The time is now for us to launch an integrated, national advertising campaign to introduce America to fantastic benefits of LiveWire Energy chews. In addition to tagging the ads with the names of retail stores where the product is available, we will also invite consumers to LiveWireEnergy.com to purchase our products. We expect to drive sales and significantly raise awareness of the LiveWire brand by launching this major campaign. Delivering 100,000 ad spots to 900,000 households is a very exciting development for the company."

Michael Heil, CEO of Adaptive, commented, "We will run the 30-second spots before approximately 900,000 households and campus residents across 40 states. We will also use our social media initiatives, including Twitter and YouTube, to raise LiveWire brand awareness."

http://www.marketwatch.com/story/livewire-ergogenics-inc-announces-national-television-advertising-campaign-titled-start-you-up-2014-05-28