Friday, August 22, 2014 9:53:51 AM
The Group is investing to achieve the objective to provide high level effective communication services to clients in the increasingly complex communication arena. The last quarter the Group has definitely become positioned in the market as a proactive communication agency focusing on results and being a partner of clients' management, rather than a traditional media agency. This strategy has unavoidably however given the group higher costs in the first half year as staff possessing new competencies has been recruited and current staff is undergoing training in new skills. We are however convinced this investment, together with the work on improving efficiency in the Group, will result in improved profitability in the future......media spending has also picked up the second quarter of this year, we still aim for delivering break-even in 2014.
Lars Blomberg
Chairman of the Board
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