Bravada International Ltd (BRAV)

[Jammin1]

I still believe that for this stock, using adjusted Q to Q is the best approach, until it gets into a more regular cycle. Right now business issues are far outweighing seasonality, making it difficult to reach conclusions based on year-over-year comparisons.

Obviously, revenues were far lower than I expected for Q2. My estimates were wrong. Traffic -to-revenue conversion keeps steadily dropping. Eventually, more of that traffic will convert to revenue, and things will pick up. The question is when.

Over the last 3 weeks, traffic has been skyrocketing on the 3 main sites, especially OnlyLeggings. However, correlation between traffic and revenue has gotten weaker in recent quarters, so we'll have to wait and see how much that boosts revenues in Q3: just a little, or a lot?