Tuesday, August 19, 2014 7:08:28 PM
BRILLIANT Professional Wetcleaning Brand, Launch Activity
by Eric Lehner
Winning Brands has entered into distribution of the BRILLIANT Wetcleaning line in Canada with Miele, as per the following release, and comments from Miele: LINK http://www.accesswire.com/419274/Miele-Limited-to-Distribute-Winning-Brands-BRILLIANT-Wet-Cleaning-Solutions
The BRILLIANT Wetcleaning product line will be on display in the showroom of the Professional Division at Miele’s national head office in Toronto, shown below. The building is a well known fixture in the heart of the city.
Miele Limited will carry BRILLIANT inventory in their warehouses and will deploy its sales and service personnel to achieve recognition of the BRILLIANT brand as a feature of a complete professional wet cleaning system. Miele Limited does not carry competing wetcleaning products.
These arrangements are intended to provide Miele professional customers with total accountability for the performance of Miele’s WetCare equipment. Wet Cleaners who are using other brands of equipment will also have access to BRILLIANT Wetcleaning solutions, through Miele or an Authorized Dealer. BRILLIANT Wetcleaning solutions can be used in Miele’s WetCare units and other professional wet cleaning equipment.
Many talented and hardworking people have contributed to the successful pilot project for BRILLIANT Wetcleaning solutions; R&D, technical, operational and customer service. The majority of dry cleaners in North America are examining their options for the next generation of their equipment. The collaboration of Miele Limited and other Miele offices internationally is a good basis for continuing team building for the BRILLIANT brand over the long run and deepening expertise for all parties concerned. Winning Brands respects and appreciates its role in this endeavor and is proud of its accomplishments too.
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