My Favorite part of this is the 'events sampling". I am going to try and show up for one of them if possible. Cant wait to try it. Its been a long and difficult road. Crossing my fingers and hoping for the best. Good Luck everyone.
To support the upcoming consumer launch, Harvest Soul has developed an interactive website, point-of-sale materials, and other marketing support pieces:
-- Website - will describe key features and benefits of the product and
allow for online purchase; the site is completed and the launch is
planned to coincide with product launch.
-- Social Media - a full social media plan will support the launch,
including social media feeds and posts.
-- Point of Sale - various support pieces are developed, to provide
motivation and communication at retail, designed to work in a variety
of retail outlets.
-- Selling materials - customized retail "sell sheets" to support sell-in
are ready to release.
-- Events - sampling, in-store and local events are planned to drive
awareness and trial, leading to repeat purchase.
