And the thing about investing IS perception is reality.
With GMO corn, canola oil, soy etc. all at above 90% of those crops total production in the US, even just a small decline from addrssing the demands of concerned consumers will provide a big opening--a boost--to comapnies like TFM and WFM.
The perception, in some consumer circles, is that GMO has NOT been proven to be safe over time.
And in those circles, the proactive consumer will want to knwo what is in his food so he can decide for heimself whether or not to ignore the reality of what is in his food.
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