Friday, August 08, 2014 9:59:49 AM
The alternative electricity market is highly competitive, and we may not be successful in competing in this industry. We currently face competition from established competitors and expect to face competition from others in the future.
The worldwide hydrogen fuel cell unit market is highly competitive today and we expect it will become even more so in the future. We expect more competitors to enter these markets within the next several years and as they do so we expect greater significant competition.
Almost all of our current and potential competitors have significantly greater financial, manufacturing, marketing and other resources than we do and may be able to devote greater resources to the design, development, manufacturing, distribution, promotion, sale and support of their products. Virtually all of our competitors have more extensive customer bases and broader customer and industry relationships than we do. In addition, almost all of these companies have longer operating histories and greater name recognition than we do. Our competitors may be in a stronger position to respond quickly to new technologies and may be able to design, develop, market and sell their products more effectively.
Furthermore, certain large manufacturers offer financing and leasing options on their hydrogen fuel cell units and also have the ability to market hydrogen fuel cell units at a substantial discount, provided that the hydrogen fuel cell units are financed through their affiliated financing company. We do not currently offer discounts or leasing options on our hydrogen fuel cell units, which may put our hydrogen fuel cell units at a competitive disadvantage.
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