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Thursday, August 07, 2014 9:36:19 PM
'kiddie-size' has very little to do with Pleasant Kids approach and the brand they are building
Knowledge is Power.
"Where Healthy Begins" Campaign is where the impact for the brand awareness is going to put Pleasant Kids products at #1 for children. Mommy and Daddy will not choose an inferior product for their offspring. If they do, they simply cannot afford the better brand, and we all know what happens when one child gets this product and another doesn't... it will spread like a wildfire.
Lets take a closer look at what the customer is looking at:
Please notice the un-original packaging which is based on the all seeing eye pyramid marketing scheme of the 21st century aimed to rip-off and decieve the consumer into thinking they are getting a pure product. Oh the blue water effect and green trees, dont forget the sunshine, so pure so good for you, so good the deer drink it. Nestle 'pure life' GIVE ME A BREAK! If anyone has been in the marketing business, knows this scheme all to well, its hypnotizing, it plays on consumers minds fairly quickly since all of these major brands use the same marketing strategy where they lack vision and are all about deception and just using what they know works.
WHATS THIS?! COLORFUL CAPS?! STICKERS?! (COLORING BOOKS W/ CHARACTERS MAYBE) EDUCATIONAL PACKET/PAMPHLET?! ENDLESS MARKETING POSSIBILITIES
FACT: PLEASANT KIDS PRODUCTS SELL THEMSELVES IN A HEARTBEAT
AND IF MOMMY AND/OR DADDY DENY THEIR CHILD A SUPERIOR PRODUCT THAT IS A HEALTHY ALTERNATIVE TO SODA... SHAME ON THEM! ANYONE I SPEAK TO WILL PAY DOUBLE OR TRIPLE TO GET THE BEST FOR THEIR CHILD!
IMHO
GLTA
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