Marani Brands Inc. (MRIB)

[Matthew Berg]

Magical words. $10-15 million in advertising and print ads. Do you really think Marani can achieve the same results sponsoring regional events that no one attends? Launching a consumer brand, and I don't care how good it is, costs tens of millions of dollars. They simply don't have the horsepower. My estimate is they probably sold between 20-40 cases in the last quarter. Most of that as initial stocking at Costco which they are now steeply discounting because it is not selling well. No other reason to drop price. To think Marani will ever approach any mainstream brand like Kettle or Grey Goose is a total pipe dream. The Vodka is simply a vehicle for stock sales. Sales will never meet the support needed to justify and PPS above low sub penny. There's just too many shares out there now and a boatload of expenses including very high salaries and questionable marketing deals that return nothing. I sold over a a half million dollars worth of product for the PR I got on FOX Sports 1 in the last week. Why isn't Marani doing something similar? Tune in Sunday at 12PM EST and you'll see real PR and real national TV coverage! I even tried to sneak in a reference to Marani just for s#its and giggles but my interview got cut from the edited broadcast.