What product brought to market? What electronic device?
The tablets? Looks like they built about 20 of them. At the current selling price of $250, that's $5K. Doubt they spent much more than that, I'll be overly generous and quadruple the cost to $20K. I'll bet they outsourced a small run of tablets to some Chinese manufacturing company. Not that expensive. Marketing on the tablets has been minimal - a couple of press releases, a few pictures and some text on the website, barely a mention at all on their Facebook page.
Don't think like a naive investor, especially in the world of true penny and sub-penny stocks. Look at all the readily available data, take all the hype with a grain of salt, and look for all the scam possibilities.