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Pan-Blue Group: make distinctive sound (Shenzhen Economic Daily July 30 edition reported A07)
Time :2014-7-30 17:02:05

http://szsb.sznews.com/html/2014-07/30/content_2956159.htm
Shenzhen Chinese Commercial News reporters Wan Hongjin and Tong Xunyuan mine construction

From 2004 to register the company with 50,000 yuan venture, to 2010 listed on NASDAQ and headquartered in Futian District, Shenzhen Tian An Cyber ??Park, Pan-Blue Group Limited is taking a leap of development path. Chairman ??? only 40-something years ago there had twice failed entrepreneurial experience.

Bold pioneering edge audio industry

October 2004, unwilling to ordinary, do not want a lifetime of mediocrity ???, with only 50,000 yuan of money founded the pan-Electronic Technology Co., Ltd. of Shenzhen City, began the third start in life.

The venture is the multimedia audio brand just showed intense competition, many manufacturers have to switch audio brand, friends and family are ??? choose at this time to join the insurrection, and some even kindly advised him not to "reckless." Guo Jinlin multimedia audio manufacturers face fierce domestic competition situation, but with his unique intuition, to determine the limitations of the traditional media industry exist. So he boldly development "edge" audio industry, create a distinct and unique personality of the brand.

Guo Jinlin hired well-known electro-acoustic experts and leading product development Haibo, design and technical control. Guo Jinlin know that in low flame and simple repetitive electronic audio market, enterprises should have a place in the fierce competition, it must have its own unique quality products. He found that computer and gaming peripherals products, though very rich, but still lack a complete professional design seats. If the seats can be sound, vibration, and even physical therapy and other functions together, and also free to change posture, help people lose bone, nerve compression, it can ease the Internet to play games, and work long hours cause fatigue as well human physiological damage.

A few computer makers have heard this idea, both feel very fresh, but are dismissive, after all, this is something that has never been seen before. Dare first to eat crab ??? not discouraged, he lobbied to run around, and finally his ideas with Wal-Mart's furniture suppliers coincide, they just need to design a chair with a sound to match the consoles and MP3. Two months after the game first audio sample chair out, Wal-Mart furniture suppliers are very satisfied, they once ordered 200,000 units.

The first day of the delivery time is queued sales, many people with chairs and stools, early on in the doorway waiting for Wal-Mart to buy Christmas for a week to put the game chair all sold out. Guo Jinlin told reporters that the game sound chairs and Microsoft, SONY game with perfect American CNN spoke highly of it as the year's best gaming peripherals. In the second year the company has sold over 70 million units, and it would lay the company's position in the industry.

Products dominate the global market for nearly 80%

Guo Jinlin join the cause of sound mind is the love of music, he knows he will not become a musician, but more rewarding to do business, to better reflect the overall quality of a person. Speaking favored by consumers in this game sound chair, Guo Jinlin revealed an episode, almost let him planted a big somersault. The year when exports, government departments do not know the product characterized as electronics or furniture. Companies in the export declaration had to be the product into two parts, electronics and furniture declaration, the relevant departments to suspect ??? result in "smuggling", the company on a "blacklist." They multi-running, only then spent a good series of setbacks products characterized as "electronic furniture."

By the end of 2007, ??? chair on the basis of sound on the game and put forward a new concept of furniture, electronic intelligence, he believes one way to upgrade traditional furniture manufacturers in the future is highly electronic and furniture, and realized furniture and furnishings electronic intelligence. So the company focus on the upgrading of electronic products, furniture, developed dozens of products, the products covered by the game sound chairs, musical chairs, stereo cabinets, computer tables, chairs and other physical therapy products, the products are exported to the United States, South Korea, Japan other countries, the company's products occupy a global market share of 70% to 80% annual turnover of the company rose from 200 million yuan to 500 million yuan of the big leap.

"Shenzhen create" the U.S. market

Guo Jinlin told reporters, others have done, we do not, we'll just go their own way. He even hand off the retail giant Wal-Mart International, established a global strategic alliance with the United States, Germany, South Korea, Japan and other major merchants, businesses advance the international market, the products are exported to North America, Europe, Southeast Asia, the Middle East and other countries and regions.

A friend that he was prepared to the U.S. market when advised him not to take risks. He felt that the United States has the world's largest and most sophisticated capital markets. While out of the country requires a certain cost, but must be paid in return. According to the company's development, he chose the NASDAQ OTCBB market, successfully listed in 2010.

After nearly a decade of hard work, the company has made in the field of audio-visual electronics remarkable achievements. July 2007, Japan's Akai authorized pan-China Group is a manufacturer of multimedia speakers and the total distribution; January 2008, the game sound chair series was named CNN Best gaming peripherals. October 2010 won the national high-tech enterprises. Invest more than 20 billion in Xinyang Industrial Park to set up only one year, LED LCD TV in January 2012 on the whole assembly line; pan-Group Holdings, the investment of 10 billion Blue Technology Co., Ltd., Henan excited OLED project has begun initial investment of 500 million yuan, Hunan Xintian soybeans, soy milk Se processing industrial park is in full swing; scale.
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