Monday, July 28, 2014 6:27:52 PM
The problem with the news release was that when they announced that they would "announce" their vitamin green strategy later during the quarter, the stock plunged. You know they would not have then release another story a day or two later had the stock not plunged. But they made matters worse with the next release.
They were supposed to discuss the strategy but they didn't discuss any strategy whatsoever. All they did was basically repeat what they said a day or two earlier. They said they secured a website. Big whoop. Where's the strategy???!!! What markets will be focused on? What cities? What products will first be offered? Edibles? Smokeables? etc etc. Will storefronts be opened or solely an online entity? etc etc.
Both those PRs had ZERO strategy listed and were a big disappointment. Frank, frankly, be more specific when you say you are gonna talk strategy and then don't deliver. You only hurt all us shareholders with crappy releases like that.
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