And yet another ongoing, significant partnership that should not be overlooked...
StreamTrack Media, Inc. ("StreamTrack Media"), has entered into an Agreement with TargetSpot, Inc., the nation's largest Internet and mobile audio advertising network ("TargetSpot").
Under the Agreement, TargetSpot's advertisers will be able to reach listeners through StreamTrack's RadioLoyalty Platform including online, mobile and automobiles.
StreamTrack Chief Executive Officer Michael Hill commented: "The cornerstone of our business model is currently built on leveraging our unique, patent-pending video in-stream technology to replace audio advertisements for listeners viewing through our desktop UniversalPlayer™. While this technology results in superior revenue for online listening, there is still a large amount of listening occurring outside of the online environment through automobiles, and other streaming platforms including iTunes." Hill continued, "This integration adds an entirely new revenue stream to our business model. By integrating TargetSpot all people listening outside of our online UniversalPlayer™, will now be able to be presented TargetSpot advertisements. Additionally, we will be able to have additional advertisers bidding on our online inventory."
"Our research shows that digital audio listeners consume their content across multiple devices including their automobiles," said TargetSpot co-CEO Leigh Newsome. "We are seeing innovative companies such as RadioLoyalty incorporate TargetSpot's mobile advertising to deliver engaging and targeted audio ads to mobile and automobile users. This will allow advertisers to effectively follow consumers from online desktop listening at work, to mobile listening at the gym and at home, and in their automobiles while driving."
