Hangover Joe's Holding Corp. (fka HJOE)

[Luxeguy]

I don't know if they ran more production. This was to be a soft launch and then they were going to have data to move forward etc. They will I believe start rolling jobbers via Mr. Checkout as they said in PR release if this is case they can ramp up to about 30K stores in next 4 months or so etc. I think their going to need to ramp up fast as the turns from what I am seeing are very strong. Typically the longer a product is out there on the shelf the faster it turns and grows if that continue in this case they will have to do much bigger runs. I think it won't be to long they will be doing like 500K and million bottle runs. See they have really not announced this brand yet to the beverage world or they are having them hold to see how it moves and then I expect we start seeing full page ads in CSP, CSN news and Bevnet etc. All also expect by Christmas or going into NACS in October tons of media via the beverage magazine on the build up of this brand launching at the shows etc.