Some thoughts in no particular order..........
The appeal is being heard in less than a fortnight and I am optomistic that it will be a positive outcome, I really am.
But for those that are concerned lets assume it is not. Even if that occurs the Court has still decided that there is a breach, just that it is not Visa and Master who have breached the 464. This means that the people who have made the cards to this date have breached the 464, they will also be continuing to breach the 464 if they continue to make them after this date. Additionally, by using the technology that makes the cards work (contact use of the card into the system) Visa and Master will be breaching the 464 also if they continue to use the technology into the future.
While the dollars that would be the subject of litigation would be smaller, there will be less of an issue if the Company goes down this path as the 464 has now been held by the Court to be valid.
Think about how many cards are posted out each week in the US. They have all now been shown to be in breach of the Patent. They will be worth dollars to us.
Then there are the other smaller companies who will be open to litigation as they also use this technology.
>>Your Foxtel box has a chipped card in it that is used to identify the users account and make the box work.
>>Rydges loyalty cards are chipped cards.
>>A lot of public libraries use the same technology
And there will be hundreds if not thousands of examples more.
With regard to the fact that the card has yet to put "out there". Think about the pull that Visa and Master have. It is not in their interests to have SMME sell cards and be seen to be a real entity with a good product. I have no doubt that they are encouraging all and sundry to steer clear of us which would be making Chayas job of selling product that much harder.
No, the cards haven't been seen yet, but they are there and as soon as the Court case is over I am sure we will see them simply as they are a far better product than is out now.
OBP.
