NorthWest Biotherapeutics Inc (NWBO)

[TOB]

Yahoo! Finance and Seeking Alpha Part Ways

(Many articles about NWBO on SA that have been headlined on Yahoo)

Text below excerpt from the Full Article

A major change is afoot in the financial blogosphere. As of next Monday Yahoo! Finance will no longer be displaying staple Seeking Alpha headlines on its website. The move was initiated by Yahoo! Finance and comes amid news earlier in the week that Yahoo! Finance launched its own contributor network via Tumblr.

The news is a surprise to many as the two sides were seen as close. Some have even suggested that Yahoo! (NASDAQ: YHOO) was interested in acquiring Seeking Alpha.

While contributors are seeing the news as a major blow, Seeking Alpha is taking the development in stride and today announced a host of new opportunities for itself and contributors.

Seeking Alpha noted that it's been paying Yahoo significant amounts every month for traffic and the traffic they receive in return is "lower quality." The company will take the extra money and pay contributors an additional flat payment of $35 on top of the $10 per thousand pageviews they already pay.

Below is a post from SeekingAlpha's VP Content and Editor in Chief Eli Hoffmann explaining the situation and opportunities:

An End To Our Relationship With Yahoo, A New Era For SA Contributors

Dear contributors,

As of next Monday Yahoo Finance will no longer be displaying Seeking Alpha headlines on its website.

We’ve had concerns about Yahoo Finance for a while. Rather than a negative, we view this as major opportunity for Seeking Alpha, one which will deepen our relationship with our contributors.

First I’ll discuss why we feel the time has come for Seeking Alpha to part ways with Yahoo Finance, and then specify how this enables us to pay contributors more and increase the value we provide to our readers.

Why it’s time to part ways with Yahoo Finance

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