I tried 2 brands of competitor bars today, not impressed with either of them. Adonia by Ciao Bello - Blueberry + Vanilla - Creamy but not a lot flavor Yasso - Mint Chocolate Chip - not creamy at all, and little flavor other than the cholocate shavings Looking forward to see how Jala stacks up first hand, I think there is a big gap for a quality product in this market.