Adaptive Medias Inc (fka ADTM)

[newelong]

Well, ... it sure doesn't appear ...

that the big ad tech companies will be able to offer the kind of MOBILE ad serving platform that Adaptive has anytime soon, save AOL ...

Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising

By MIKE ISAAC - JULY 17, 2014

http://www.nytimes.com/2014/07/18/technology/googles-earnings-show-its-struggle-with-mobile-ads.html?_r=0

What Microsoft's New CEO Means for Its Ads Business

Company Even Planning to Reinvest in MSN

By Tim Peterson. Published on February 10, 2014

[excerpt]

"Much of Microsoft's ad tech has also been outsourced. Mr. Nadella's predecessor Steve Ballmer invested in ad exchange AppNexus in 2011, and much of their technology is built on its platform."

http://adage.com/article/digital/microsoft-s-ceo-means-ads-business/291593/

Yahoo Reboots Ad Business in Attempt to Own Ad Tech Mayer 's CES
keynote unveils unified ad suite, Web buying platform

By Mike Shields
January 7, 2014, 5:07 PM EST

[excerpt]

"In other words, much like AOL’s message at its recent Programmatic Upfront, Yahoo is saying to the ad world: Online advertising is too complicated. Programmatic is growing rapidly, but there are too many middlemen. Let us handle everything."

http://www.adweek.com/news/advertising-branding/yahoo-reboots-ad-business-attempt-own-ad-tech-154812

Facebook launches mobile ad network to rival Google and Twitter

Service allows mobile-app makers to insert ads within their software, with Facebook sharing in advertising dollars

[excerpt]

"Facebook will face tough competition in the mobile ad network market. Google's AdMob service already allows advertisers to distribute ads to mobile apps, while Twitter said on Tuesday its MoPub ad network can reach 1 billion mobile users."

http://www.theguardian.com/technology/2014/apr/30/facebook-mobile-ad-network-launch-google-twitter

By the way ...

William Nichols & Associates, Contributor

Author’s reply » "Thanks for your positive feedback, Joe! We were planning to upload part two to this piece next week where we cover that exact topic of end-to-end and the AOL ONE model. Stay tuned."

18 Jul, 12:24 PM

http://seekingalpha.com/article/2321865-online-video-dont-change-the-channel

I guess we'll see just how we "stack" up to AOL soon enough

ADTM