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Wednesday, July 23, 2014 3:09:59 PM
July 23, 2014, 9:24 a.m. ET
( HIPH ) Alfred Culbreth- Announces LAlpina Spring Water 7.3 pH Goes On Tour
DELRAY BEACH, FL / ACCESSWIRE / July 23, 2014 / American Premium Water Corporation "APWC" (OTC: HIPH) www.americanpremiumwater.com is pleased to provide the following update to the investment community and our shareholders. APWC today announces, L'Alpina Spring Water 7.3 pH named the official water of Matisyahu's 2014 'Built To Survive 'Tour, http://matisyahuworld.com/. In June Matisyahu performed on ABC's Jimmy Kimmel Live!,
APWC is honored and excited that our product was asked to be the official water by Matisyahu on his tour. APWC feels this is an amazing opportunity to introduce our L'Alpina Spring Water 7.3pH to new consumers in the 50 U.S. Markets the 'Built To Survive' tour will visit. The L'Alpina logo will be utilized in promotional material and advertising for all tour dates. We feel our L'Alpina Spring Water 7.3pH being the official water of the Matisyahu tour is a tremendous branding and marketing opportunity which we think will help us grow sales and increase shareholder value. Both of which APWC is highly committed to. Moreover, "we are also pleased to add the following new accounts where L'Alpina 7.3pH is sold, Fifi's Seafood, Cafe Ragazzi". Or later in week do " L'Alpina enters the Magic Kingdom". And also include The Roxy. APWC have been in talks with 3 strategic distributors and expect a deal/s to be consummated and announced during our Polo Event in The Hamptons, NY August 2014. We are also working with a publicist to brand product nationally. In Closing, APWC has ordered close to one million dollars of inventory and have logistically set up for distribution currently in Miami and Los Angeles with New York to be added in 2014.
"L'Alpina Spring Water 7.3 pH being named the official water by Matisyahu for his 'Built To Survive' tour is an honor and amazing opportunity to introduce our product to new consumers and raise brand awareness. The 'Built To Survive' tour spans 50 concert dates from Aug 3-Nov 15, 2014. Matisyahu is an inspiring and spiritual artist. APWC feels Matisyahu's fan base is also our target consumer and this is an organic opportunity for synergy. I have no doubt this opportunity should help APWC gain consumer awareness and grow sales. I want to personally thank Jason Rogoff, Matisyahu's Manager, Cisco Adler, Matthew Kirschner and Mike Heller CEO of Talent Resources & APWC Board Member.
http://online.wsj.com/article/PR-CO-20140723-908335.html
The ladder of success is best climbed by stepping on the rungs of opportunity. ------- Ayn Rand
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