American Premium Water Corp. (HIPH)

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PRESS RELEASE
July 23, 2014, 9:24 a.m. ET

( HIPH ) Alfred Culbreth- Announces LAlpina Spring Water 7.3 pH Goes On Tour

DELRAY BEACH, FL / ACCESSWIRE / July 23, 2014 / American Premium Water Corporation "APWC" (OTC: HIPH) www.americanpremiumwater.com is pleased to provide the following update to the investment community and our shareholders. APWC today announces, L'Alpina Spring Water 7.3 pH named the official water of Matisyahu's 2014 'Built To Survive 'Tour, http://matisyahuworld.com/. In June Matisyahu performed on ABC's Jimmy Kimmel Live!,

. Earlier this month, Matisyahu released his fifth studio album, Akeda. Now, the artist has announced an extensive tour playing 53 shows in support of the new record and named L'Alpina 7.3pH the official water of the tour. This summer and well into fall, his quartet will once again take their show across the nation. In July, Matisyahu will make several festival appearances including stops at The South Park Music Festival in Colorado, Summer fest in Milwaukee, Wisconsin, Serendipity Fest in Indiana, Reggae Rise-Up Festival in Salt Lake City and even the Jarocin Festival In Poland. August kicks off with a spot in Philadelphia at Reggae On The Park on the 3rd, before two more international shows in Russia and Portugal. The month ends on a west coast run with Ozomatil and a spot in Santa Ynez, CA at the Lookout Music Festival. In Mid-September, Matisyahu picks back up with a headlining performance at the 2nd annual California Roots: Carolina Session before heading out on an extensive tour. Through mid-November 2014 the tour will circle the nation playing over 50 shows on the Built To Survive Tour. Matisyahu has nearly 2 million twitter followers, @matisyahu. In addition his video 'One Day' has garnered 20 million views on youtube,

APWC is honored and excited that our product was asked to be the official water by Matisyahu on his tour. APWC feels this is an amazing opportunity to introduce our L'Alpina Spring Water 7.3pH to new consumers in the 50 U.S. Markets the 'Built To Survive' tour will visit. The L'Alpina logo will be utilized in promotional material and advertising for all tour dates. We feel our L'Alpina Spring Water 7.3pH being the official water of the Matisyahu tour is a tremendous branding and marketing opportunity which we think will help us grow sales and increase shareholder value. Both of which APWC is highly committed to. Moreover, "we are also pleased to add the following new accounts where L'Alpina 7.3pH is sold, Fifi's Seafood, Cafe Ragazzi". Or later in week do " L'Alpina enters the Magic Kingdom". And also include The Roxy. APWC have been in talks with 3 strategic distributors and expect a deal/s to be consummated and announced during our Polo Event in The Hamptons, NY August 2014. We are also working with a publicist to brand product nationally. In Closing, APWC has ordered close to one million dollars of inventory and have logistically set up for distribution currently in Miami and Los Angeles with New York to be added in 2014.

"L'Alpina Spring Water 7.3 pH being named the official water by Matisyahu for his 'Built To Survive' tour is an honor and amazing opportunity to introduce our product to new consumers and raise brand awareness. The 'Built To Survive' tour spans 50 concert dates from Aug 3-Nov 15, 2014. Matisyahu is an inspiring and spiritual artist. APWC feels Matisyahu's fan base is also our target consumer and this is an organic opportunity for synergy. I have no doubt this opportunity should help APWC gain consumer awareness and grow sales. I want to personally thank Jason Rogoff, Matisyahu's Manager, Cisco Adler, Matthew Kirschner and Mike Heller CEO of Talent Resources & APWC Board Member.

http://online.wsj.com/article/PR-CO-20140723-908335.html