More on Johnny Riley experience, International Affairs for DEWMAR
Emerging Market Director
State Farm Insurance
Privately Held; 10,001+ employees; Insurance industry
1998 – November 2000 (2 years)
?Serve as communication liaison and cultivates relationships with external community leaders, civic leaders, and advertising/media partners.
?Represent State Farm as media spokesperson at community events.
?Opened two full services offices (New Orleans, LA & Little Rock, Ark)
?Independently makes decisions on matters that affect State Farm.
?Insurance business objectives and customer focused.
?Implement company policies, procedures, and programs in urban areas of Arkansas and Louisiana.
?Develop customer marketing campaigns and promotions in support of the regional marketing plan to attract new customers and cross-sell multiple products to existing customers.
?Evaluate sponsorship and components of marketing/outreach programs and make recommendations to upper management on changes or enhancements.
?Utilize extensive knowledge of marketing activities, concerned with forecasting, developing, and analyzing, defining and implementing the Emerging Marketing programs.
?Serve as a consultant to internal partners on how to market/advertise to customers in the Emerging Markets.
?Represent Emerging Markets in Agent Affinity Groups.
?Responsible for all aspects of a premiere event Coordination including gathering information, research, and working with external vendors and media partners.
President
BTG Consultant Services
2004 – 2008 (4 years) Monroe, Louisiana Area
Responsible for setting the vision, forming the strategy, directing, and leading the Business Development function -- concentrating on developing and delivering consulting services for small and medium-sized enterprises to include governmental agencies.
At least Marco isn't trying to do it all himself.
And I would expect him to use friends if possible.
