the post I'm replying to will have more meaning than it did when I first posted it ... only the one poster that replied seemed it was worth responding to.
Anyway, here are just a couple points that I hope would now be of interest ...
About the IAB
"The Interactive Advertising Bureau (IAB) is comprised of more than 600leading media and technology companies that are responsible for selling86% of online advertising in the United States."
To the best of my recollection, OneScreen was one of the General Members that ...
consists of corporate entities or standalone divisions of a corporate entity whose revenue is significantly based on the sale of interactive advertising inventory.
but I suspect ADTM will be a General Member in the not too distant future.
IAB Cross-Screen Content and Consumers Conference Wrap Up
Industry Events | June 13, 2013
[excerpts]
"This week OneScreen traveled to New York to attend the annual IAB Cross-Screen, a.k.a. After-Fronts, Conference. The sold-out event was jam-packed with insightful presentations from representatives ofABC, Twitter, Adobe, Sony, Nielsen, and OneScreen discussing the current state of online video advertising."
"During his standing-room only breakout sessions, OneScreen CEO Atul Patel answered the call by introducing attendees to our revolutionary Media Graph. His presentation “Getting from Every Day to Everywhere” focused on how the Media Graph’s platform, network, and marketplace offerings are set to be game changing. Using the Media Graph all stakeholders will finally have a central place to access end-to-end content, publishing, and advertising technologies, discover and connect to partners, and seamlessly transact. You can download Atul’s presentation here and connect with us to schedule aMedia Graph demonstration for your company."
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