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[Penny Roger$]

$FOFU ~ The future of medicinal and recreational use of marijuana will be significantly different than it is today. The fundamentals of retailing will become more important than ever. The stores will need to evolve in many aspects of the business because there will be downward pressure on margins thus pushing retailers to compete in the market. The essentials of branding, marketing, advertising, technology, product development, real estate and having a strong retail management group will start to emerge. The clear winners in the space are likely not even in the business today. Over time the winners will be the management teams that understand the commitment to excellence in customer service and have a strong discipline and passion for retail. These dynamics will push companies to think about employing multiple strategies to achieve long term growth thus creating a national retail stores brand.

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