Whole Foods Markets (WFM)

[conix]

Seeking Alpha article on the non-GMO debate and how it could affect WFM is pretty interesting. Could be how WFM becomes a pioneer again.

Digesting The GMO Food Controversy And What It Means For Your Investment Portfolio
Jul. 10, 2014 11:33 AM ET

Seeking Alpha

http://seekingalpha.com/article/2308475-digesting-the-gmo-food-controversy-and-what-it-means-for-your-investment-portfolio


Summary

Monsanto (MON) and other Genetically Modified (GM) seed companies may be impacted by increased consumer awareness.

Natural/Organic Grocers such as Whole Foods (WFM) will benefit from shift to non-GMO foods by consumers interested in their health and willing to pay for it.

Small agriculture service companies like Verity Corp (VRTY) have a significant opportunity to grow rapidly as farmers transition to non-GMO food production.