Adia Nutrition, Inc. (ADIA)

[Jason Coombs]

Bill Hodson's vision of ergogenics as a growth market has always been an interesting concept for a public startup. Safe and sane substances which increase human performance are obviously better than harmful and dangerous steroids.

Since I was first introduced to the LiveWire Ergogenics concept of building a business around the need for functional (and legal) alternatives for performance-enhancing substances, the idea has appealed to me. It should work, and it should be able to scale up.

One of the challenges LiveWire faces, in my opinion, is finding new safe and sane sources of performance-enhancing additives to chews and other convenient pocket-sized consumer food/snack products. It seems likely that biological additives such as probiotics will be part of the long-term growth market for ergogenics.

Along these lines, the following science news article might give a glimpse of the potential that might be realized through ADIA and LVVV thanks to Bill Hodson's compelling vision of the future for performance-enhancing snack foods.

Biohackers Are Engineering Yeast to Make THC
http://motherboard.vice.com/read/biohackers-are-engineering-yeast-to-make-thc

I truly believe that Bill's team is going to succeed in raising the funding needed to do things like this in the future, and I think everyone who invests in a public startup such as ADIA or LVVV needs to actively contribute ideas like this to help reinforce the vision and purpose behind the investments being made by the startup and its shareholders.

Food for thought, and more!