I guess I see things a little different due to all my conversations with the CEO, but I do agree about the upfront cost associated with the MSE brand. It was one of the reasons I spoke to him about this and like I said, Martha Stewart will do what it takes to make it work, so the possibilities of changing the royalty contract at this early stage is very possible. All I know is that the MSE brand is less than a year old and Mr. James has plenty of plans to expand the distribution and promote the brand and even though things haven't progressed as fast he would like, he is still very committed to increasing the distribution this year.
Bikini Ready is seeing much early success and Mr. James is extremely excited about the brand and where it is going. Even Slim Trim is getting noticed. Surgex is their staple brand and the deal with Muscle Maker was a huge boost for the brand after they reformulated it.
Intrisnix & OM Essentials were two brands that won't cost a lot of cash out lay, but will lend to adding to the bottom as they grow.
Without a doubt, their entry into the medical MJ supplement business, with their approach is the most exciting and biggest potential to boost sales and revenue when it hits the market.
Yes they have a lot going on, but they have an excellent management team in place to make it all happen. I expect to see continued improvement each and every quarter. This is company poised for long term success and I think they will make it happen. Cheers!
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