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Re: None

Thursday, 07/03/2014 3:09:37 PM

Thursday, July 03, 2014 3:09:37 PM

Post# of 78243
This is the link that I promised yesterday. (keep in mind that it is old etc., but I think it gives you an idea of the cash to be made here if you do the math)

With the addition of Kris Longo (a.k.a. ad sales rockstar) I wouldn't doubt a higher cpm either.

The key takeaway is the costs per book to print...you see, when putting together a business model that is leveraged to this magnitude, I'm sure that they were SURE that they could achieve a CPM high enough to meet the cost to print and ship the books as well as cover the additional company expenses (I would be SHOCKED if they didn't at least hit a cpm of 20, but like i said, I expect it will probably be in the 30's with longo there.)

see pages 7-10 for cpm and prices.

http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=8677250


"And finally, our pricing is competitively priced, with features our competitors cannot offer in terms of unmatched 100% "sell-through" and the ability to produce actual "end user" numbers, not just the number of books printed.

Our average CPM will be roughly $33, which given the fact that we are at a 4 million base and can select down to 1 million incremental signatures with a higher targeting than either competitor... the competitive advantage is clear."

...I'm still unclear on whether there will be 32 or 34 ad pages per book, but the WEEKLY revenue from let's say 32 pages to be conservative, and given the CPM of 33 discussed in this 8-K, is as follows:

$1,056,000 per WEEK

...and since this happens every week of the year...

$54,912,000 per YEAR

...and if those expenses are legit, holy cow do we have a profit margin there.


...this is merely one aspect of the business keep in mind.

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