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Tuesday, 07/01/2014 9:13:13 AM

Tuesday, July 01, 2014 9:13:13 AM

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TBEV.0029.ENORMOUS NEWS OUT.READ BOLD.Joseph W. Abrams Appointed to High Performance Beverage's Advisory Board
Joseph W. Abrams is well known as one of the original co-founders of personal computer software pioneer, The Software Toolworks, which was sold to Pearson, Plc in 1994 for $462 milllion. Mr. Abrams also co-founded Intermix, the parent company of MySpace in 1998.


Joseph W. Abrams stated, "After careful due diligence of the brand, concept and product, I was impressed with the potential that High Performance Beverage brings to the beverage market space. I believe that with proper time and guidance, Throwdown High Performance beverage has the ability to compete with its much larger competitors. I am happy to bring my vast business expertise and ingenuity in helping High Performance Beverage become a truly competitive growth company in the sports beverage industry.
"
Joseph W. Abrams Appointed to High Performance Beverage's Advisory Board
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Joseph W. Abrams Appointed to High Performance Beverage's Advisory Board
Co-Founder of Intermix, the Parent Company of MySpace, to Aid in Development and Growth of High Performance Beverage

CAVE CREEK, AZ--(Marketwired - Jul 1, 2014) - High Performance Beverage Co. (OTCQB: TBEV) (the "Company") is pleased to announce the appointment of Mr. Joseph W. Abrams to their Advisory Board.

Joseph W. Abrams is well known as one of the original co-founders of personal computer software pioneer, The Software Toolworks, which was sold to Pearson, Plc in 1994 for $462 milllion. Mr. Abrams also co-founded Intermix, the parent company of MySpace in 1998.

Over the years, Mr. Abrams has obtained an expertise in helping early-stage, publicly held technology companies reach the next phase of growth. He also specializes in working with micro-cap and small-cap companies in order to build shareholder value. Mr. Abrams currently sits on several Executive and Advisory Boards and also works in various advisory capacities for several well-known private and public companies.

Mr. Abrams holds a BA, MBA and JD. He earned his Bachelor's Degree in Economics from the State University of New York College at Buffalo and holds an MBA in Finance and Marketing from William E. Simon Graduate School of Business at the University of Rochester.

Toby McBride, High Performance Beverage Company CEO, stated, "We are honored to announce the addition of Joseph Abrams to our Advisory Board. Mr. Abrams brings great depth of knowledge in working with both star-ups and micro-cap companies. We are confident that his experience will be instrumental in the decision making process of taking our company to the next level."

Joseph W. Abrams stated, "After careful due diligence of the brand, concept and product, I was impressed with the potential that High Performance Beverage brings to the beverage market space. I believe that with proper time and guidance, Throwdown High Performance beverage has the ability to compete with its much larger competitors. I am happy to bring my vast business expertise and ingenuity in helping High Performance Beverage become a truly competitive growth company in the sports beverage industry.
"

High Performance Beverage expects to continue adding highly qualified and seasoned professionals with varying expertise to its Advisory Board over the next several months.

About High Performance Beverage Company

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