"With ReachFactor Acquisition RealBiz Taps Into Lucrative Online Marketing Services Segment"
“Done For Me” marketing services cater to the needs of the top 5% of real estate agents in the nation and represent the fastest growing and highest value marketing services in the industry
Fort Lauderdale, Florida, June 26, 2014 - RealBiz Media Group’s (RBIZ) recent acquisition of ReachFactor is starting to show benefits as the companies begin to integrate their product lines and create enhanced services suited for the nation’s top real estate agents.
Early this year RealBiz launched a do-it-yourself video marketing platform, NestBuilder Agent, that real estate agents could use to easily promote themselves and local listings for as little as $10 - $50 per month. More recently RealBiz began integrating its video technology into ReachFactor to form a comprehensive online marketing service that ranges in price from $250 per month for tactical social media marketing to $3,000 per month for an entire digital marketing team devoted exclusively to a single agent’s success in a given local market. This new service called Regional Advantage has already proven to deliver significant new business to agents who participate in the program.
For example, Leesa Hughes, a top Wichita area real estate agent, recently reported that she’d sold her fourth home and gained six new listings in just sixty days as a result of participation in the program. She’s on her way to registering her best year in 21 years in the business and building her own team.
“The most active agents in real estate, the top 5%, are attracted to this kind of service because they experience first hand how hard it is to be a smart online marketer,” stated Suresh Srinivasan, Chief Operating Officer at RealBiz. “Our opportunity is to become their strategic partner and help them quickly win new listings and sell active ones through clever use of our technology and marketing skills.”
The nation’s top 5% of real estate agents (roughly 75,000) represent $2 billion per year in online advertising. A 2013 survey commissioned by ReachFactor found that these agents spend on average $36,000 per year marketing. Their most common marketing tactics include owning multiple websites and blogs, search engine (pay-per-click) marketing, and advertising on real estate portals and social media. 70% of the 1,910 agents polled admitted they didn’t know how to gauge the effectiveness of their marketing spend and 88% felt they should be getting better results.
RealBiz’s Regional Advantage marketing service is currently being tested in select markets nationwide.
About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 350,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a television video on demand network, a growing MVA network, consumer portal www.nestbuilder.com and an agent only platform known as Nestbuilder Agent. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.
