Minerco Inc (MINE)

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$MINE @Vitamin_Fizz @MinercoRes @PowerBrandsLLC Original 2011 Presentation.
See, 9. MARKETING IN STAGES… and 11. Manufacturers Suggested Retail Price $1.29 - $1.99.
Amazing how V.Fizz is following their original Marketing Plan. Like a check off list!
One can now assume, what all the the Twitterverse knows about why all the top brass was in NYC? Checking off the final stuff on the list...

1. Owners/Founders
Darin Ezra - CEO Power Brands
Gary Smith - CEO – Big Red
Dan Ginsberg - Former CEO - Red Bull NA
Peter Strahm – CEO - PGS Management & Consulting
7. Nutritional advantage…
Low Calorie
VitaminFizz is sweetened with pure cane sugar & sucralose. This gives VitaminFizz a delicious flavor and less calories.
Natural Flavors
VitaminFizz is produced with all natural flavors to give it a real fruit flavor. Natural flavors are popular with consumers everywhere.
B – Vitamins
B-Vitamins are a popular and well known ingredient that is
vital to a healthy body and mind. One can contains 50% RDA.
Vitamin - C
Vitamin-C protects supports a healthy immune system and your overall health. One can contains 50% of your daily vitamin-C.
8. BROAD APPEAL…
98% approval rating for taste, 89% approval rating for ingredients panel.
Woman 43%
Men 41%
Children 16%
Ages 1-99
9. MARKETING IN STAGES…
· Consumer Sampling
· Point-of-Sale Materials
· Consumer Value Programs
· Press Releases/PR
· Social Network Websites
· Online Marketing
· Print Advertising
· Event Sponsorship
· TV Ads – Cable Television
10. Unlimited retail opportunity…
Low MSRP makes VitaminFizz a fit for almost any retail environment.
11. Manufacturers Suggested Retail Price $1.29 - $1.99
Retailer Cost $0.90 ($21.60 / Case)
Retailer Margin 30 – 55%
Distributor Cost $0.45 ($10.80 / Case)
Distributor Margin 50%
12. Manufacturer - Distributor Partnership
Our unique system of working with our distribution partners
is the cornerstone of our future success.
We pass on 100% of our profit margin to our distributors to reinvest in their markets directly until we hit a target velocity. We believe over time this builds a strong, profitable brand. You will experience double margins, over 50% in most cases, and be in the position to allocate all of this cash flow to building sampling and promotional programs 100% dedicated to your own market. All of these programs have been expertly created by some of the countries leading beverage sales and marketing executives. On top of these effective programs you will be supported with key accounts executives allocated to your market and other local marketing programs.
We look forward to discussing the finer point of our program with you and having you join this dynamic team of beverage specialists in creating a strong international brand.
http://www.slideshare.net/PowerBrands/vitamin-fizz-introduction1